For questions call 1-877-SLO-TOWN or 1-877-756-8696

Why Visit San Luis Obispo?

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San Luis Obispo travelers find a charming destination in the heart of California

Conveniently located halfway between Los Angeles and San Francisco along the Central Coast of California, San Luis Obispo (pronounced san lewis obispo, or “SLO” for short), is the geographic and figurative heart of California. Here, a relaxed pace, pristine open spaces and unique cultural attractions provide San Luis Obispo travelers with the true, bona fide California experience that earns the city its “Sincerely, California” moniker.

More than 30 downtown San Luis Obispo hotels — including bed and breakfasts, boutique inns, larger chain hotels and economy lodges — provide the ideal gateway for visiting all of San Luis Obispo County and the Central Coast region. Explore premier California wine country, sandy beaches, scenic state parks and one-of-a-kind attractions like Hearst Castle, Mission San Luis Obispo de Tolosa and the world-famous Thursday evening farmers’ market.

Find out why you should visit San Luis Obispo.

Recently named the “Happiest Place in the USA” by National Geographic author Dan Buettner (featured on Oprah), San Luis Obispo’s warm community and small-town charm gives city dwellers a breath of fresh air. With a population of 45,000, San Luis Obispo offers travelers the cultural attractions, shopping and gourmet cuisine befitting of a larger city.

It’s the best of both worlds. And one of the “Happiest Places in the World.” Beat that, Mickey Mouse.

How Will San Luis Obispo Change You?

With activities like the San Luis Obispo International Film Festival, the SLO GranFondo cycling tour and Sunset magazine’s “Savor the Central Coast” food and wine event, San Luis Obispo tourism offers flavors and experiences that can’t be had elsewhere. When you visit San Luis Obispo, you’ll discover a world of new adventures and return home with a changed perspective — or, at the very least, a big smile.

popular things to do in SLO

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Wine Tasting
Tour the hundreds of boutique wineries and tasting rooms in San Luis Obispo wine country.
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Get your sun-salt-sand fix: surf Morro Rock, walk Pismo pier, or swim at Avila Beach.
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Take a tour de SLO alongside pro-riders from team HTC Highroad, based in SLO.
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Climb a “Seven Sisters” ancient volcanic plug for a sweeping view from SLO to the sea.
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